Our 2017 Deadline to Breadline research reveals that on average UK employees could be on the breadline in just 32 days if they lost their main source of income due to sickness, accidental injury or death. Worryingly, more than a quarter (26%) of UK employees surveyed said that their current savings would last them just one week or less should the main breadwinner in the family die or become critically ill and unable to work.

No one likes to think about what they would do if the worst were to happen, but our research highlights the significance and need for Protection, particularly Income Protection which could be a good way to give your clients some peace of mind about the future by providing them with:

• Income to help replace any loss of earnings if unable to work due to incapacity caused by long term illness or injury.
• Return-to-work support services.
• Guaranteed premium unless they change their plan or link it to inflation.

You can help your clients maintain their lifestyle if the worse was to happen. We believe that to make protection more relevant to them we need to make it personal, so we’ve developed a range of support materials to help you discuss income protection with your clients.

You can find these by visiting our Income Protection Sales Support page.