Message from Bright Grey:
When your mortgage clients are preoccupied with owning their dream home, it can be hard to make them see the importance of protecting the dream they’ve worked hard to build. The good news is we have a range of tools available to help you when you meet them.
Our approach letters can help you grab the attention of your mortgage clients. And when used with some of our other tools, you can really get the protection message across.
It’s easy for mortgage clients to assume that life cover is enough. But what if they were too ill to work and couldn’t pay the mortgage? Our personalised critical illness report shows the likelihood of serious illness happening to them and our lifestyle calculator shows your clients how they might afford it.
What about your clients with buy-to-let mortgages? Adding a little bit of critical illness cover as family income benefit or including income protection could make a huge difference to them. It could allow them to employ a property manager until they recover or until the market allows them to sell at a more buoyant time.
Our flexible menu plans allow you to tailor a solution to suit your clients’ individual needs, whether they’re a first-time buyer, re-mortgager or someone with a buy-to-let mortgage. You can mix and match covers to suit their budget, and there’s just one application form, direct debit and plan charge.
And our online proposition and personalised service can help reduce the amount of time you spend on the protection application process. Our e-business system works hand-in-hand with our data capture form, and has underwriting rules and limits built in. That means we don’t ask any unnecessary questions for people with a straightforward medical history. And for more complicated lives, we automatically generate detailed questions.
We give you the tools to maximise every protection sale – it doesn’t have to be just about mortgage cover.
