AIG’s launch of Key3 in August has sparked lots of industry discussion about the current critical illness market and what customers (and advisers) need to increase the take up of protection.

In this week’s blog, Vicky Churcher, AIG Life’s Intermediary Director, comments on the state of the critical illness market and why AIG believes Key3 is the solution the market needs.

To find out how Key3 can help you and your clients, visit our Key3 webpage or call our Sales team on 0345 600 6829.