We listen to doctors: Improving our serious illness cover
As part of our promise to our customers, we are continually looking for ways to ensure that our products are meeting the needs and wants of the market today. To understand what people look for within a critical/serious illness product, we independently surveyed 150 doctors to get their opinion on what they think is important to them when choosing critical/serious illness cover.
Top 3 doctor findings
- 91% agree even lower severity illness can have a wider impact on mental, health, family or social life
Vitality recognises it’s not just the most severe form of a condition that affects people’s lives, so also pay out for things that aren’t as critical - 90% think the likelihood of a payout is very important
Vitality covers more conditions and at lower severities than critical illness providers meaning that you are more likely to get a payout compared to a typical critical illness policy2 - 88% agree when someone has had a critical/serious illness, they are more at risk of a secondary illness
Vitality will pay out more than once if you have cover remaining until you’ve used your whole cover amount
Of the doctors we surveyed, 75 were General Practitioners and 75 were specialists. 87% of those surveyed had over 11 years or more experience and 74% had some form of life insurance themselves, meaning that we were able to test our proposition with those that understand the market.
Whats next?
For more information on Vitality Serious Illness Cover:
- Visit our adviser webpage here
- Explore our Conditions Covered Tool here
- Speak to your Business Consultant or National Account Manager
