LV= want to help you reach more clients, which is why they’ve added new benefits and a created a wider eligibility than ever before. LV=’s exteeeended Income Protection is here and ready to help you reach even more clients.

Here are the changes they’ve made!

  • The addition of Parent and Child cover
  • Extended NHS Sick pay guarantee
  • Rehab support services are now available during the waiting period
  • LV=’s approach to reviewing self-employed income
  • New market leading approach to exclusion review periods
  • Increased maximum amount of cover available

Why is Income Protection important?

In LV=’s 2018 Income Roulette report they highlight the Sandwich Generation, a group at risk in society today. Made up of around 2.4 million people, 57% of the Sandwich Generation falls short of the Money Advice Service (MAS) recommended amount of savings to be financially resilient.*

There’s an opportunity for you and your Sandwich Generation clients

This group are worriers; their finances are being pulled in many directions due to looking after children and older relatives or friends. They could tip at any moment so ensuring they have a financial backup plan in place is essential to safeguarding their future in the event of an income shock.

There’s plenty more you can learn about this group, and if you think you might have clients that fall into the Sandwich Generation help them by identifying the risks they could face if they were to suffer an income shock. Click here to look at the infographic that highlights some of the key statistics to help power your client conversations.

If you would like to know more about LV= products and services, contact your LV= Account Manager or call 0800 032 4219.


* The Money Advice Service recommends that people have 90 days’ worth of outgoings in savings to be financially resilient.