VitalityLife’s approach to life insurance allows them to protect members when they suffer a life changing event and reward them when they engage with their health. This ensures members experience value from their cover, regardless of whether they claim or not – a unique proposition among insurers.

With over 1.3 million members in the UK, the Vitality Programme is designed to help your clients understand their health, remove any barriers towards getting healthier and encourage them to make positive lifestyle changes through offering weekly and monthly incentives.

In fact, VitalityLife and VitalityHealth have given their members over £100 million in benefits and rewards and over £20 million in initial premium discounts of up to 50% through VitalityLife Optimisers in 2019.

It’s not just about Vitality’s benefits and rewards. During the same time, VitalityLife paid out a total of £66m in claims¹;

• 99.5% of Life Cover claims paid1
• 92.9% of Serious Illness Cover claims paid1
• 96.4% of Income Protection claims paid1

Vitality members are their priority and they are dedicated to supporting them by showing them the importance of health and wellness management. VitalityLife’s latest results also take into account improvements in key risk factors such as cholesterol, blood glucose and blood pressure, and a combination of the risk factors, members increased their life expectancy by over a year¹ – a positive difference for their members and their families’ lives.

To find out more, download your copy of the Vitality Claims and Benefits Report 2019 here.

¹ Vitality Claims and Benefits Report, June 2020