Income protection is the one product that everyone should have. This is the key message that we hear more and more, yet it’s still overshadowed by the likes of Critical Illness cover.

We need to shift the focus and get income protection back into the spotlight.

Read our latest blog from Nicki Plews, Senior Propositions Manager, who sheds light on the barriers we face as an industry and how focusing on the needs of the family might help to erradicate “Superman Syndrome”.