In 2018 we paid out £5,003,838 to 264 Aviva Critical Illness+ and Life Insurance+ with critical illness cover customers when their child was diagnosed with a critical illness.

We want to make sure that if a child becomes seriously ill, their parents can spend the time looking after them, without worrying about finances. But equally important to us is making sure you have the confidence and tools to tackle the tough subject with your clients.

Approach those conversations with clarity using our new video and sales aid.