The new Aviva and Friends Life combined protection proposition brings together their very best protection solutions, support and service.
The enhanced proposition includes three new products; Life Insurance+, Critical Illness+ and Income Protection+, all of which include a range of benefits and options for tailored protection solutions.
All clients taking out one of the new protection products will benefit from access to ‘Support Plus’, a range of added value, non-contractual benefits to help them through any difficult times. These include Second Opinion by Best Doctors®, BUPA Anytime Healthline, and Counselling and Carer Support provided by Workplace Options.
In addition, advisers are able to offer their clients the opportunity to add Global treatment or Fracture cover to any of the three core products. Extra care cover can also be added to enhance critical illness cover.
Paul Brencher, Managing Director of Individual Protection at Aviva, said: “This is a true synergy. We’ve brought together the strengths of the Aviva and Friends Life protection products into a single, integrated proposition meaning that we can offer advisers a range of solutions that will give their clients more flexibility and choice.
“We’ve taken time to listen and to ensure that the needs of our customers and our financial adviser community are at the heart of our new propositions.
“The result is a multi-level flexible offering to the market which, together with seamless adviser and client journeys provided by our digital ALPS platform, will help us achieve our aim of protecting more lives, more easily, across the UK.”
Life Insurance+
Life cover is available as level, decreasing or as family income cover, with flexible options including waiver of premium, increasing cover, renewal option and conversion to a whole of life policy.
Life Insurance+ is also available as life with critical illness cover, with additional options to: upgrade the critical illness cover; upgrade children’s benefit; add Extra care cover and include cover for Total Permanent Disability – all of which are benefits that are also available with Aviva’s standalone Critical Illness+.
Critical Illness+
Aviva’s new Critical Illness+ is a proposition designed specifically to enable advisers to offer cover that meets a wide range of clients’ needs and budgets.
Both Life Insurance+ with critical illness cover and Critical Illness+ include children’s benefit in order to provide families with support at critical times, evolved from Aviva’s claims experience and understanding of clients’ needs.
Income Protection+
Building on the success of Friends Life’s income protection offer, Income Protection+ offers advisers more flexibility than ever before, helping advisers to design cover that suits their clients’ individual needs.
Through the ALPS platform advisers will be able to take their clients through a simple user-friendly calculation where they can choose the monthly benefit they would wish to receive, how long they would like to receive the payments for, and when they would like payments to start. Cover includes a benefit guarantee and clients can choose an annual benefit increase to account for salary increases.
Full details of all the new products can be found on www.aviva-for-advisers.co.uk/personal-protection or by contacting your usual Aviva account manager.
