As a financial adviser, you know just how important income protection is, but sometimes it can be a difficult subject to tackle with clients. All too often, income protection can end up being the last point of discussion in a protection conversation, making it even harder to sell.

However, changes in the way people live and work mean there’s now a massive opportunity in the income protection market, so making sure you’re equipped to tackle conversations with confidence is more important than ever.

Mintel research* shows that only 1 in 10 adults has an income protection product. We’ve drawn upon our experience and market insight to shine a light on the 90% – renters, gig workers, the self-employed and divorcees; the people of the UK who could be most at risk if they’re unable to work due to illness or injury – and in need of your help.

With our insight, tools and support, we’re here to help you fine-tune your approach and take full advantage of the opportunity. And with Income Protection+ we’ve got the ideal, flexible solution to help you meet a range of client’s needs.

So, why not turn off your phone, grab a coffee and visit Aviva for Advisers to see how you can wake your clients up to income protection.