I am delighted to announce that Retirement Advantage has rebranded as Canada Life, following our acquisition by the Canada Life Group (UK) Limited earlier this year.

Canada Life has operated in the United Kingdom since 1903, and today we offer a wide range of services including unit linked bonds, OEICs, wealth management, group insurance and IHT planning. Canada Life is itself part of Great-West Lifeco, with over 30 million customers worldwide and £820 billion in assets under administration.

Canada Life’s financial strength is rated AA by the leading credit agencies, and our high standard of service has been recognised by Financial Adviser’s 5 star service award.

We believe that bringing Retirement Advantage into Canada Life is great news for customers and financial advisers. However you may have questions, so we’ll try to answer some of these for you.

What does the rebrand mean for my clients?

We are writing to all customers to inform them of the rebrand, and their solicitors if appropriate. We will also include a version of their new Terms & Conditions. There are no changes to customer terms or service standards, and no action is required from them.

What’s happening to Retirement Advantage products?

We have rebranded our Equity Release business to Canada Life Home Finance. We have decided to do this to incorporate our range of innovative Buy-to-Let mortgage products, which sit outside of the lifetime mortgage definition. We are still committed to the equity release sector, but we are also dedicated to product development across the later life sector.

All products will continue as they are, rebranded as Canada Life. In fact they will be core to Canada Life’s range of retirement solutions, and our plan is not only to retain these products, but significantly enhance them over the coming months.

Where can I find your website and literature?

All the information you need about our products, as well as forms, literature, legal and contact information, can now be found on the Canada Life website at canadalife.co.uk, within the Home Finance and Retirement sections. The Retirement Advantage website will close.

You can log into Home Finance KFI Generator on the Canada Life website, using your existing user name and password.

All our product documentation, sales literature and forms have been rebranded. If you have stocks of our current literature they should be discarded. To acquire new Canada Life branded literature just contact us or speak to your business development manager.

We have a new Adviser Terms of Business which can be viewed on our website.

What happens to quotes and applications already in progress?

Quotes and applications in progress, submitted via our old application forms or quote system, will proceed on the same terms, under the existing reference numbers. You can still submit applications using Retirement Advantage forms until 31st October 2018.

Will my regular contacts change?

There will be no immediate changes to our sales and service teams or your current contacts. Please use the contact details below for queries about our Home Finance products, and continue to use your existing Canada Life contacts for other Canada Life products and services.

How to contact us

All telephone numbers are unchanged. Email addresses will become Canada Life addresses, however any emails sent to a Retirement Advantage address will be redirected to the correct recipient for a limited time. Our new contact details are as follows:

Telephone: 0800 068 0212

Email

Further details including individual members of our sales team can be found on our Contact Us page. Our registered and correspondence addresses are unchanged.

The legal name of the company will remain Stonehaven UK Ltd (trading as Canada Life).

Our commitment to the future

At Canada Life we have ambitious plans to become a leader in the UK’s growing retirement market. The acquisition of Retirement Advantage, its products, and its experienced management and service teams, has been an important step towards that goal.

Canada Life’s retirement products are available only through financial advisers, reflecting our commitment to the UK’s adviser community and our steadfast belief in the value of advice.

We will keep you informed of new developments as they happen, and in the meantime if you have any questions, please contact us.