Encouraging people to purchase something they hope they never have to use – like life insurance – is not an easy task at the best of times. Even harder during a cost of living crisis.

However, the need for financial protection should not be understated. Greg Levine, Managing Director for Sales and Distribution at Vitality explores how advisers can build meaningful client relationships over time by delivering tangible value from day one and improve lives – not just at the point of claim.

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