Few advisers relish the prospect of having conversations about critical illness cover but for those who give it more than just a fleeting mention, it can prove to be a much-needed lifeline for clients.
Outlining the importance of cover and the options available is one way for advisers to ensure they are providing the highest standard of client care. Clients who end up claiming on a policy are forever grateful to their adviser for broaching the subject.
Talking to clients about serious illness can be difficult but there are some simple ways to make the conversation easier and ultimately provide a safety net for clients, while at the same time allowing advisers to increase the business they write in this area.
