VitalityLife members can reduce their premiums by 25%, 50% or 75% and their cover will reduce by the same percentage, effective from their next premium collection date. This option applies to all VitalityLife policies.

The reduction in premium will be in place for three months following which it will revert to the member’s previous premium and cover amounts without the need for further underwriting.

There will also be no impact on commission for advisers when their clients use this facility, and where a member needs advice around these options they will be referred back to their adviser.

‘Exceptional times’

Deepak Jobanputra, managing director, VitalityLife, said: “These are exceptional times and we remain committed to supporting our members during this pandemic and beyond. As such, any VitalityLife member experiencing financial difficulties linked to COVID-19 can now reduce their premium and associated cover by either 25%, 50% or 75%, and this reduction will apply for a three month period. We hope this approach will provide our members with additional financial support during a time when we recognise they may need it most.”

Emma Walker, chief marketing officer at LifeSearch, said: “It’s great to see that VitalityLife is doing the right thing for customers during these extraordinary times. Many people will be struggling financially and may be tempted to cancel their insurance, so any reduction in premium while still staying covered will be a big help and ensure they remain protected if the worst should happen.”

The current COVID-19 situation has impacted every business and industry across the UK, leaving many of us with unanswered questions across a broad spectrum of topics.

To support you – our supporters – in this challenging time, we’re introducing a brand-new webinar programme: the Vitality Speaker Series. It will give you unique insights, information and access to some of the UK’s outstanding experts in a range of highly relevant subjects.

Coming to you twice a week, and lasting just 45 minutes, the Vitality Speaker Series will feature industry experts, business and political leaders, medical and sports professionals. Speakers include former home secretary, Amber Rudd and Lord Seb Coe confirmed, plus our own in-house specialists – providing insight into the topics most important to you and your clients.

For the first one, ‘Protecting your business through the Pandemic’, we will be joined by expert speakers Peter De Maria, Partner and Head of City Office for workplace lawyers Doyle Clayton and Judy Parfitt, Director of People at Vitality, who will share exclusive insight on how to ensure the longevity of your business through the pandemic. Including the much talked about furlough grant from the Government and the support coming for the self-employed:

Join Vitality for their first Speaker Series session on 16 April at 10:00. Register now.