At Legal & General we’re passionate about helping you and your clients protect the things which matter to them. We know it’s important for you to have confidence in your insurer partners and we’re extremely proud to be the UK’s number one term assurance provider, according to the Swiss Re Term & Health Watch Report, 2016. There are many other reasons why you can feel confident in working with us – from our claims payment record to our wide range of tools, calculators and resources designed to support your client conversations.
‘LET US DO THE PROTECTING WHEN YOU CAN’T’ CAMPAIGN.
Our Direct Marketing Team launched their quarter one life insurance campaign on 16 January. It will run until the end of February and the campaign idea focuses on ‘Let us do the protecting when you can’t’. Various media channels will be used including outdoor bill boards and posters, press, radio, digital and social. Look out for the posters on the London Underground which also feature a ‘speak to your adviser’ call to action. We believe this campaign could help you to introduce Legal & General to your clients and reinforce our market leader status. This campaign should also help to bring Legal & General to the attention of potential clients who may not be aware of us and could also help reinforce confidence in their decision to become a Legal & General customer.
