While SMEs make up 99% of the UK business landscape, many overlook the need to protect their business and the people within them. We want to help you reach more small businesses, so we’ve made sure that you have everything you need to support them with our gold-rated Business Protection package.

Beyond just offering great protection, we’re here for you and your client at every stage, through our value-added services, dedicated support, tools & resources and new Online Trust process.

Here’s a reminder of why we’re gold-rated

  • Value-added services – When your client takes out a Business Protection policy, they’ll get more than just the cover – they’ll be able to benefit from value-added services that support their business, at no extra cost. This includes LV= Business Care, LV= Doctor Services and LV= Member Benefits*.
  • Online Trust tool – You and your client can place policies in trust much more quickly and easily with our new online journey. Try our Online Trusts tool which helps you to select the most appropriate trust form for your client’s circumstances**.
  • Expert technical support – Our skilled team of technical experts are here to support you with Business Protection, helping you to maximise the opportunity. Whether that’s support on a specific case or offering training to help you develop your skills and knowledge of Business Protection. You’ll also have direct access to our underwriters for any underwriting queries.
  • Tools and resources – Our online tools and resources make it simpler than ever to recommend Business Protection. Our range of calculators can help guide your conversations and illustrate the risks of being under-protected to your client. You can also find a variety of client-facing resources including literature, jargon-free videos and case studies to bring your conversations to life.

Feedback from an adviser on our online trust tool:

“It’s very easy to use and digital signing through DocuSign is going to be so much better for some of our clients!”


*LV= Doctor Services, LV= Member Benefits and LV= Business Care are provided by third party companies. These services are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority.

**The tool doesn’t give you or your client advice and doesn’t recommend that the trust selected will always be suitable for your client. If you’re unsure if the trust selected is right for your client, seek specialist legal advice.