We thought you’d like to learn more about the latest instalment of our Income Roulette research, which focuses on a group who are very likely to feature in your prospective or existing clients – the 13 million in Middle Britain. They also tend to be more financially vulnerable than they might think!

And, we introduce our new IP hub, the one place you need to go for everything Income Protection.

     

Introducing ‘Middle Britain’

Often referred to as the ‘squeezed middle’ or ‘just about managing’, this group earn a decent household salary, but the majority of their income – up to 75% is swallowed up by household bills.

You may already be thinking… 

– How many of my clients fall into this group? 

– How can I help them to be financially prepared if they couldn’t work due to an accident, sickness or disability?

Very quickly these types of questions put your advice and recommendations front and centre with your clients. Not only can you help them to understand how Income Protection (IP) could potentially improve their financial resilience, but you can also ensure they get the right cover in place.

IP hub – making it easier for you

As a leading Income Protection provider, to make recommending IP even easier for you we’ve put everything you need to know about IP in one place.

Whether that’s features and benefits for the employed, self-employed, medical professionals, those in higher risk jobs, sales techniques or news, we’ve got it covered. Take a look around your new IP hub now.

In the coming weeks, we’ll share the full LV= Income Roulette report and draw out facts and take outs to help you support your clients and safeguard their most valuable asset – their income.

In the meantime, if you have any questions about Income Protection, please visit the new   IP hub or speak to your usual LV= contact.

Kind regards 

Mike Farrell

Protection Sales Director

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