LV= Income Roulette research found that large sections of people across the UK teeter on the precipice risk of financial ruin if they don’t have an adequate back-up plan in place.

The most significant risk group, totalling nearly 13 million people, is Middle Britain. Made up of typical working families and sometimes referred to as the ‘squeezed middle’ or ‘just about managing’, this group is very likely to include both your existing and prospective clients.

What’s more, 37% of Middle Britain are not confident that they would be able to handle a financial crisis, if one were to happen.

How would they cope if they were to lose their income?

That’s why your advice matters more than ever – to help them feel financially stable by putting cover in place to help ensure they are more financially resilient in those times of need.

LV= offer a range of protection solutions and for Middle Britain, LV= Income Protection  can be an ideal way to protect their income and ensure their household finances are met in the event of them being unable to work.