With sole traders or proprietors accounting for 59% of the business population, small businesses represent the backbone of the UK economy.

We’re committed to giving advisers all they need to protect small businesses, through our gold-rated Business Protection package including; Key Person Cover, Share & Partnership Protection and Relevant Life Cover. Here are just some of the ways we’re able to support your recommendations.

Placing policies in trust has never been simpler with our new online trust tool

Our new online trust tool simplifies the process of writing policies in trust. All you need to do is answer a few questions around your client’s circumstances and it will take you to the most appropriate trust form we offer based on the answers you have given. The trust form can be signed online and sent digitally for settlors and trustees to complete quickly and easily. Bear in mind the tool does not give you or your client advice, and this is not a recommendation that the trust selected will always be suitable for your client’s circumstances. If you are unsure if the trust selected is right for your client, you should seek specialist legal advice.

Added extras included at no additional cost

In addition to their Business Protection cover, your clients will be able to access extras including:

  • LV= Business Care*, a helpline connecting them to legal and tax experts.
  • LV= Doctor Services* where the life insured can benefit from six medical services to support their health.
  • LV= Member Benefits*, giving them access to our member carelines covering personal legal advice, counselling and wellbeing support.

*LV= Doctor Services, LV= Member Benefits, and LV= Business Care are provided by third party companies. These services are not regulated by the Financial Conduct Authority or the Prudential Regulation Authority.


Expert advice and support at every stage

We’re available to support you at every stage of the process:

  • Dedicated team of technical experts – on-hand to provide guidance and help you maximise business protection opportunities
  • Specialist business protection underwriters – access to our business protection underwriters for any underwriting queries, giving your case the attention and priority it deserves.
  • Large case teams – Our multi-skilled team of experienced specialists will manage all your high value cases from start to finish.

Tools and resources to support your conversations

We have created a number of tools and resources for Business Protection, including jargon-free client video guides, a suitability letter builder, and a range of calculators to reinforce your advice and recommendations. To support you with writing a policy in trust, our handy online trust tool is now available to help you identify the relevant trust form, according to your client’s needs.