As of the 12^th of August we have made Wellness Optimiser and Vitality Optimiser available on lower premiums, helping more people access our award winning, comprehensive cover and the benefits that come with it.

Our Optimisers are now available with no minimum premium

Our market leading Optimisers have helped to make our cover more affordable for your clients and helped them to engage in a healthier lifestyle.  We’ve seen huge success with these products, and 70% of our new business is Optimised. But we want to make our comprehensive cover more affordable and more accessible to even more of your clients.

Our Optimisers are now available at a lower premium, and we have introduced a new level of the Vitality programme called Vitality Lite for customers with these lower premiums (below £30 for single lives and £40 for joint lives).

Vitality Lite customers get:

• Discounts on things that are good for your clients like; health screenings, stop smoking sessions, fitness trackers and selected health spa trips.
• The opportunity to earn cashback as an additional incentive to get healthy!

The additional monthly fee for Vitality Lite, is just £1.50 per adult.