When you consider the effort and time that goes into a mortgage application, it is understandable that General Insurance can sometimes fall down in the priorities list.

However, it is expected by mortgage lenders that a client has buildings insurance in place before an exchange can take place. Therefore, to ensure their clients understand the full options available to them and are properly protected, it could be argued that mortgage advisers have a moral obligation to educate clients around General Insurance.

It takes just 30 minutes to complete a home insurance application compared to a mortgage application which takes 12 hours on average, meaning for a little additional time and effort, GI presents an opportunity to provide an all-encompassing service for your clients.

Based on the average mortgage price and procurement fee, advisers might earn around £1,000 per mortgage application, while submitting two home insurance policies per month could result in earnings of £2,257* over the course of a year. Home insurance commission continues to be paid for as long as the policy renews so these policies could continue to generate revenue.

Mortgage applications are always going to be your bread and butter, but at £3.13 per minute for GI compared to £1.40 per minute for mortgage applications, GI presents a huge opportunity to earn more per hour by comparison.

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*Based on an average premium of £28.50 paid at a rate of 27.5%, on an Annual Indemnity basis.