The later life lending sector went through some major landmarks in 2018 which highlighted the progress the industry has made and the opportunities that currently exist for advisers as a result. In the second half of last year alone the sector surpassed £1bn of lending in a single quarter (and regularly saw averages of £11m being released daily) and saw the government recognise the market’s potential and recommending its signposting to those in later life as part of a wide-reaching financial advice provision.

But while the opportunities exist for advisers both old and new, it can sometimes be overwhelming if you don’t have immediate access to the tools to help you make the most of the growing market. That’s why we at Pure Retirement devised our ever-popular Marketing Toolkit. With access to white label brochures, leaflets, banners, flyers (to name but just a few options available) and with the option to have our own team create bespoke advertorial content to fit your needs, the Toolkit offers a cost-effective avenue for advisers whether new to the sector or an experienced operator looking to take their business to the next level.

But while our physical element of our Toolkit remains popular, we appreciate that the world is increasingly moving in an online and digital direction. That’s why we’ve expanded our assistance to include a new digital element, which is a mix of document guides and practical assistance (via our bespoke HTML e-mail building service). It aims to help advisers get the most of the possibilities currently being presented by technology through a mixture of knowledge building and making our own expertise available, and we’ve been pleased with the reception it’s received so far.

For details about our full Marketing Toolkit and how it can help you, visit the dedicated page on our website and get in touch through marketing@pureretirement.co.uk