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Perhaps unsurprisingly, a larger number of adults with children under the age of 18 want their dependants to be looked after financially when they die compared to those adults with none (47% compared to 35%*). Yet few feel life cover is a necessary purchase.

Read our latest blog on Consumer Attitudes to Protection

*source: State of the Protection Nation research, March 2017, Royal London.  2,000 nationally representative adults (18+) surveyed.