The Exeter has announced an impressive reaction to its new brand, launched in October last year.
Since re-branding as The Exeter on October 1st, new business across our range of income protection and private medical insurance plans increased by almost 20% compared to the first three quarters of the year.
So what’s the reason for this uplift in sales?
Product enhancements
Alongside the launch, we made a range of enhancements to Pure Protection; our benchmark income protection plan for manual and physical occupations:
- 2 year claim period
Giving you another option to reduce your client’s premiums.
- New ‘benefit fix’
Resulting in a guaranteed level of benefit and a quicker, more stress free claim process.
- Increased finishing age to 70
To reflect longer working lives and give you and your clients greater flexibility.
New web experience delivering immediate results
We’ve also seen some impressive web statistics that highlight an increased level of engagement from advisers since launching our brand new website:
- Almost 8 times as many pages were viewed in October compared to September
- They number of unique visitors to the website was double the previous month
- The average duration of each web session trebled.
With this in mind, is it time you took a fresh look at The Exeter?
Our team of experts are ready to speak to you to help your income protection sales grow. Give us a call on 0300 123 3207 or email us at sales@the-exeter.com
