Golden Charter: Funeral Plans
The pre-paid funeral market has more than tripled in size since 2006, with over 210,000 plans sold in 2016 and more than 1.2 million plans now live.* But given that there are over 23 million people over the age of 50** the scope for growth is still huge. This is a great opportunity for you to start a new conversation with your current clients, offering them a wide choice of funeral director, with over 3,000 throughout the UK accepting Golden Charter plans.
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A simple two page application form
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No underwriting or rated premiums
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Guaranteed acceptance – no medical questions
Common Selling Scenarios:
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Homeowners with no or little savings
There is likely to be a delay with probate before a property can be sold but the funeral still needs to be paid for. A funeral plan can be activated immediately with one call when it is needed the most.
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Clients with a rainy day fund/savings
This may not be sufficient to cover future funeral costs or keep pace with funeral inflation. An alternative is to use the savings to purchase a funeral plan to freeze the cost of the funeral directors services included in the plan at today’s prices.
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Equity release customers
If clients are using their property to raise capital then a portion of this can be used to purchase a funeral plan.
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Those that don’t fit life cover
There is no underwriting, health or lifestyle questions or rated premiums with our funeral plans and all clients are guaranteed to be accepted.
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Over 50s
A typical client who purchases a funeral plan is aged 50 and over.
Earning Potential:
£500 for every Standard, Select and Premier plan you sell and £240 for every Value plan.
Alternatively you can refer your client via The Right Mortgage Referral service and receive £250 for every Standard, Select & Premier plan sold and £100 for every Value Plan.
Further information:
For further information or to book a training session, contact Golden Charter’s Sales Support Team on 0800 145 6520.
Alternatively, click here watch their webinar to find out more.
*Funeral Planning Authority Statistics 2017
**ageuk.org.uk
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