The FCA is imminently expected to confirm its final rules on GI pricing practices. The impact of the proposed rules is likely to mean that existing customers will never pay more for their insurance than new customers and artificially discounted new business premiums will come to an end; creating an overall fairer pricing landscape.

There’s no doubt that these changes will bring a huge opportunity for advisers to win new market share. Ultimately, with a new level playing field when it comes to price, you’re strongly positioned to deliver your clients an unparalleled experience, with competitive premiums and high-quality insurance products.

Uinsure has always been committed to delivering fair and sustainable pricing. We have never adopted the practice of artificially discounting new business premiums with the intent of increasing it at renewal, sometimes referred to as ‘price walking’. So even before the new rules come into effect, you can give confidence to your clients that they will be offered the cheapest new business price at renewal, compared across our market-leading insurer panel.