As the significant health crisis that is COVID-19 has developed, we have been and continue to work hard to adapt our approach, so that we can continue to provide services to you and your clients, in a way that is fit for this environment.

Key updates

  • Facility for clients with affordability concerns

VitalityLife is offering clients who may be experiencing financial difficulties, the opportunity to reduce their monthly premiums, with a proportional reduction in cover. Should this be appropriate for your clients, they are able to reduce their premiums by 25%, 50% or 75% and their cover will reduce by the same percentage. This would be effective from their next premium collection date. We are recommending that any clients who contact us directly should refer to you, as their adviser, to ensure that the cover still meets their individual needs as we are unable to give advice.

The reduction in premium will be effective for three months following which we will revert to their previous premium and cover amounts without the need for further underwriting. There will also be no commission impact to you where clients utilise this facility.

This will assist those in financial need to afford cover in the time that they need it most. If you have clients who may need to utilise this facility contact – vitalitylife_creditcontrol@vitality.co.uk.

  • Update to points and status

In recognition that clients may find it more difficult to earn Vitality points within the new government guidelines, we’re making some temporary changes to the way we award Vitality points and Vitality status to support members. Full details here

  • Helping members stay active with Vitality at Home

We’ve launched Vitality at Home, a set of additional benefits designed to help your clients continue to understand their health, get active and be rewarded whilst being at home.

  • You’re invited to the Vitality Speaker Series

We’ve also launched a brand new webinar programme: the Vitality Speaker Series. Which has been designed specifically for you, as a financial adviser. Over the coming weeks we will be joined by a number of industry experts – providing insight into the topics most important to you and your clients at this time. Find out more.

We’ve also created a Coronavirus hub which includes information on all our latest updates, as well as FAQs, articles and additional resources to help you during this time. If you have any further questions don’t hesitate to contact your National Account Manager.

Stay healthy, stay at home.