Vitality have consolidated their plan options into just one plan, one Optimiser and a range of options to meet all your clients’ needs.

So now you can build a plan in three simple steps.

1. Begin with your clients’ Core Cover.
   Choose one or more of Vitality’s Defaqto five-star rated Core Covers – Term or Whole of Life Cover, Serious Illness Cover and Income Protection Cover.
2. Add optional benefits.
   For an extra charge, customise the plan with one or more of Vitality’s cover options – Family Income Cover, Child Serious Illness Cover and Later Life Options.
3. Choose whether to Optimise your clients’ plan.
   The idea of Optimiser is simple: the more your clients engage in the Vitality Programme, the healthier they’re likely to stay and the more rewards they earn, including the chance to keep their premiums low. This is good for them and good for Vitality – the essence of their Shared Value approach.

Find out more

Vitality’s new interactive guide to life insurance takes you through their life insurance proposition. Take a look at the guide here.