Although people are living longer, they’re not necessarily living healthier – one in three people born today will develop some form of dementia in their lifetime1. To help deal with these challenges, last year, VitalityLife launched Dementia and FrailCare Cover – a unique option to their Serious Illness Cover.

How Dementia and FrailCare Cover works…

  • Dementia and FrailCare Cover is available for your client to select at the start of their Serious Illness Cover when Vitality Optimiser or Wellness Optimiser is included.
  • There’s no additional upfront cost or underwriting, your client will just continue to pay their premium when Dementia and FrailCare Cover begins.
  • During the final year of your clients Serious Illness Cover term, Vitality will contact them to let them know that Dementia and FrailCare Cover is about to begin.
  • When your clients Serious Illness Cover term ends, 50% of their remaining cover will be converted to Dementia and FrailCare Cover (Capped at £100,000 subject to increases in line with the annual retail price index).
  • Funeral Cover will be included as part of Dementia and FrailCare Cover when Term Life Cover is selected (Capped at £10,000 subject to increases in line with the annual retail price index).

To help you change the conversation with your clients, VitalityLife have introduced a number of new assets to their Dementia and FrailCare Cover toolkit:

To find out more about Serious Illness Cover with Dementia and FrailCare Cover, why not visit adviser.vitality.co.uk/life-insurance/personal/serious-illness-cover.

  1. Lewis, F: Estimation of future cases of dementia from those born in 2015 (July 2015)