At this year’s Launch 2019, Vitality announced a number of exciting new benefits for VitalityLife, as well as exciting enhancements to the Vitality Programme aimed at providing even more of their members with access to Vitality rewards.
Leading the marketing with serious illness cover
To extend their market-leading position and to keep pace with developments in both medicine and technology, VitalityLife have been continually innovating and enhancing their cover. This has seen the addition of new conditions, enhancements to existing definitions, and the introduction of unique benefits.
Serious Illness Cover now covers all conditions in the market.1
Care made easy
Knowing how and where to access the appropriate care is critical, and without the right support and guidance it can be overwhelming – especially in a time of crisis. To help with these challenges, Vitality have partnered with SuperCarers, a leading provider of care support services.
Available to new and existing VitalityHealth, VitalityLife and VitalityInvest members and their immediate family.
More cover for later life
To expand the benefits they offer in later life, VitalityLife have enhanced their Later Life Options by introducing an enhanced benefit level with Dementia and FrailCare Cover Plus.
Providing clients with more choice.
Next generation of business cover
Small and Medium enterprises are the backbone of the UK economy, with companies of less than 10 employees accounting for 96% of all businesses2. These business are particularly vulnerable to the loss of a key member of staff.
To help meet their needs we’ve enhanced features on our Business Protection Plan and Relevant Life Plan, and introduced a version of our market-leading Serious Illness Cover that has been specifically tailored for business protection.
For more information visit the Launch 2019 webpage or speak to your Vitality Business Consultant.
- Independently Verified by Defaqto, November 2019
- House of commons Library, Briefing Paper, December 2018
