Vitality’s existing Multi-Benefit solution

Vitality currently offer a multi-benefit solution which allows advisors to quote for multiple protection needs across multiple plans and lives at the same time and then applying for the covers that meet these needs using a single application and underwriting journey. It also provides a discount, when multiple products are selected together, and allows multiple direct debits, start and end dates per plan.

This allows advisors to meet different protection needs for a client, while simplifying the application process by only needing to fill out the application details and underwriting information once.

Vitality Life introduced its multi-benefit application journey in 2018, and enhanced it with the launch of the new Adviser Hub (Vitality Life’s quote and apply portal) in 2019. The journey allows advisers to quote for multiple protection needs at once through the following steps:

 Quote for multiple benefits via a quoting portal using their Multi-Benefit service.
 Choose one of the VitalityLife quotes and view the Quote document on the portal, which will include all the requested covers combined in a single document.
 Click through to Adviser Hub, where the adviser will be able to sign in and land on their quote bank screen.
 Advisers can then select the individual quote or group of quotes they wish to apply for, and then apply for these in the same application journey.

What’s changing with Vitality’s Multi-Benefit Solution?

For new business applications only we are making the following enhancements to our Multi-Benefit solution:

1. A Single Vitality fee per application will now be displayed
Although we currently only charge one Vitality fee (an additional monthly fee that provides access to a range of discounts and rewards), previously we duplicated the fee during the quote journey and on policy documentation, thus overstating the total premium.
We will now only attach the Vitality fee to one of the quotes and documents, providing an accurate premium to you and your clients.
2. Plan premiums across all quotes will be aggregated when determining the eligibility for certain discounts and rewards

In order to qualify for Vitality Plus (our full range of discounts and rewards), members must have minimum premiums of £45 for single life application or £60 for joint-life applications.

Currently we do not aggregate the premiums across multiple plans that are being applied for at the same time, so a single benefit would have to breach the minimum premium level for the member to qualify for Vitality Plus.

We will now aggregate the premium of all benefits together in order to determine eligibility for Vitality Plus, when applied for through via the multi-benefit process. This will make it easier to become eligible for Vitality Plus enabling more of our members to enjoy our full range of partners.

Impact on iPipeline users

As well as on Vitality’s AdviserHub, these changes will also concurrently be made on iPipeline’s multi-benefit application journey.

Impact on existing policyholders

These changes will affect new applications only. Current policyholders will not be affected by these changes. Any questions advisors have around these changes can be directed to one of our dedicated business consultants.