Traditionally, insurance premiums have been determined upfront, based on the risk known to the insurer. In 2013, VitalityLife changed this model in the UK when they launched Vitality Optimiser.

Since then, they have launched a more advanced Optimiser, Wellness Optimiser. Now three out of every four new VitalityLife plans are sold with an Optimiser.

However VitalityLife didn’t stop there, launching a new product, Optimiser Underwriting. Now, clients applying for Vitality and Wellness Optimisers will be eligible for a unique, speedy customer journey: an additional way in which VitalityLife are giving value back to advisers and their clients.

Not only does Optimiser Underwriting reduce upfront underwriting to just five medical questions in total for Life and Serious Illness Cover applications but it also covers a broad range of applications so that 90% of all current Optimiser applications would be eligible for this benefit.

Download the Vitality Healthy Living Brochure to find out more about Optimiser Underwriting.

For more information on VitalityLife’s Optimiser Underwriting click here or speak to your Business Consultant/National Account Manager.