On Monday 23 April we hosted the last in our series of six roadshows across the UK to launch the latest enhancements to our award-winning Serious Illness Cover.
Our latest enhancements include:
- Comprehensive Cover: 178 conditions covered.
- Primary Cover: 145 conditions covered and severity level E is now included.
- Enhancements to 13 other definitions and 7 brand new definitions.
- Cancer Relapse Benefit is now included as standard with Comprehensive cover. Please note that Cancer Relapse Benefit is no longer available as an option.
5 reasons to recommend our award winning Serious Illness Cover
- More conditions covered than any other insurer.*
- We cover all heart attacks, all strokes and more cancers than any other insurer.*
- Cover that pays out earlier.
- Our cover can pay out up to 3 times the original sum assured.
- Access to a range of discounts and rewards from our Healthy Living Programme.
View our 5 Reasons Why to Recommend Vitality’s Serious Illness Cover PDF.
As part of the launch we’re using a variety of marketing channels in order to promote our latest Serious Illness Cover enhancements, including adverts within the industry press; social media and networks promotional activities.
Check out our new Serious Illness Cover toolkit below for some helpful resources to get you started.
- Conditions Covered Tool – Use our interactive tool to find out which are covered by our SIC.
- SIC Literature – We have updated a wide range of our SIC literature. Over the coming weeks, updated assets will continue to be added to the library by 27 April.
- SIC Webpage – Visit our adviser website for more information and to find out all about Serious Illness Cover.
- SIC 5 Reasons Why – Check out our 5 reasons why to recommend Vitality’s award winning Serious Illness Cover.
