VitalityLife’s positively different approach to life insurance allows them to protect members when they suffer a life changing event and reward them when they engage with their health. This ensures members experience value from their cover, regardless of whether they claim or not – a unique proposition among insurers.

In fact, VitalityLife and VitalityHealth have given their members over £81 million in benefits and rewards and over £40 million in annual savings through upfront premium discounts with VitalityLife’s Optimisers during 2018¹. But we know it’s not just about Vitality’s benefits and rewards. During the same time, VitalityLife paid out a total of £56.3m in claims¹;

• 8% of Life Cover claims paid, that’s £35,492,397 in payments¹
• 2% of Serious Illness Cover claims paid, that’s £20,393,940 in payments¹
• 8% of Income Protection claims paid, that’s £421,803 in payments¹

Vitality members are their priority and they are dedicated to supporting them by showing them the importance of health and wellness management. VitalityLife’s latest results also show those members that have engaged in the Vitality Healthy Living Programme have seen lower incidence of claims across all age groups¹ – a positive difference for their members and their families’ lives.

To find out more, download your copy of the Vitality Claims and Benefits Report 2018 here.

¹ Vitality Claims and Benefits Report, June 2019