Vitality’s positively different advertising campaign launched on 1 September on TV and cinema with an exciting and memorable sound track to support it.
Vitality were inspired by the insight that so much healthy activity can happen outdoors and their long appreciation for the value of parks – through their long standing partnership with parkrun and the Vitality Wellness Festivals across the UK.
As well as this advert, Vitality have also recently launched their Disney TV and cinema advert featuring the same soundtrack and they plan to continue to roll this out across future adverts over the coming months.
It’s a campaign Vitality want people to enjoy and get involved with … and be inspired to try ‘Park Life’ for themselves. With the aim of painting the whole of the UK pink – join in their journey today.
