The Vitality Shared Value Insurance model at work in 2020
We deliver significant value to our members through our unique Shared Value Insurance model.
An innovative proposition designed to best protect our members’ lifestyles, through offering best-in-class protection benefits including our unique Serious Illness Cover.
£91.6m paid in total claims and 95.9% of all claims paid
- 99.6% of Life Cover claims paid
- 91.3% of Serious Illness Cover claims paid
- 1 in 11 clams paid to plan holder’s who’ve claims previously
- 1 in 12 claims were for conditions unique to Vitality
- Over £1.9million was paid in secondary claims
- 96.8% of Income Protection Cover claims paid
In anticipation of a lifetime of positive health choices, Optimiser provides members with access to our most preferential rate, the Platinum Rate.
In 2020, Optimiser provided members with savings of up to;
- 30% lower on term life premiums
- 40% lower on whole of life premiums
This equated to a saving of £9m for our members through the Platinum Rate in 2020.
The world’s largest health promotion programme linked to insurance.
Members benefited from better health, as well as significant value through incentives from the Vitality Programme. Even in the midst of COVID-19, members enjoyed £14m of additional value in 2020, following the introduction of a new benefit designed to help members stay healthy during the pandemic.
Explore more of our latest claims and benefits report or contact your Vitality Business Consultant for more information.
