Income should be the first thing that people look to protect. But we seem to protect everything except our income; from cars to phones, to pets and even household appliances. Something often overlooked is how we’d pay for these things and the impact this would have on our lifestyle if we were unable to work due to an illness or injury. Statutory sick pay only gets us so far, and lasts so long. After this we’d rely on savings, leaving a hole in the pot of money that most of us would’ve worked hard on for years. Despite this, Income Protection is still often viewed as less important in the world of protection.

The gap in the income protection market is a huge untapped opportunity. To make it even easier to explain the solution we’ve created the Vitality Income Protection Reality Checker Tool. In just 60 seconds, use your clients’ details to show them the impact of life without their income.

Go to www.vitalityrealitychecker.co.uk.