VitalityLife’s new campaign focuses on the questions clients are asking about later life care and aims to position Vitality as an insurer who has a voice on dementia.

  • How will I fund any care I might need in later life?
  • If I get dementia will my family have to pay for my care?
  • If my partner or parent gets dementia, who can help me find the right care?

As the only Serious Illness Cover provider to support clients’ independence in later life, VitalityLife’s Later Life Options help provide the answers to the real questions clients are asking.

VitalityLife have created a number of assets to help you talk to your clients about Serious Illness Cover with unique Later Life Options:

Visit the Serious Illness Cover Webpage

Download the Serious Illness Cover Guide

Download the Later Life Options Guide

New campaign webpage

If you would like to find out more about VitalityLife’s product offering, please contact your local business consultant.

Sources:

  1. Office of National Statistics, August 2018
  2. Alzheimer’s Society, Facts and Media