Message from Vitality

Following Breast Cancer awareness month in October, we swapped pink for red on 1 December for annual World AIDS Day. The objective set out by the World AIDS Campaign in 2011 was “Getting to zero”; Zero new HIV infections. Zero discrimination. Zero AIDS-related deaths.

HIV and AIDS are still some of the world’s most significant public health challenges, perhaps more commonly associated with low-and middle income countries when, in reality, it’s an ever growing domestic health issue, with a reported estimated 107,800 people living with HIV in 2013.

VitalityLife cover could be the solution

VitalityLife was proudly the first of its kind in the mainstream insurance sector to offer a comprehensive life cover solution to HIV-positive people in 2009. So, instead of turning potential clients away, you can start a dialog about how, not only can they receive cover of up to £250,000 for up to ten years, but they can also take advantage of our discounts and rewards. As an added bonus, they could see their premiums decrease by leading a healthy lifestyle.

Leading a healthy lifestyle is fundamental to HIV-positive people as it’s known to improve overall quality of life by diminishing the effects of HIV related symptoms and, more crucially, could slow down the progression to AIDS. What better way to improve your overall health than by taking the necessary steps and also getting rewarded for it? In addition, smoking rates are higher in the population of people living with HIV, which can make them more prone to infections. As a Vitality client, they can take advantage of our free stop smoking programme with Allan Carr’s Easyway to Stop Smoking, which would usually cost £299 to attend.

Find out more about the benefits of taking out our Life Cover policy for your clients.

Sources:

http://www.unaids.org/en/resources/presscentre/featurestories/2011/november/20111101wadthe me

http://www.ftadviser.com/2011/10/28/insurance/life-assurance/pruprotect-extends-life-cover-to-hiv-positive-people-QidthqDoAHN1qB1uJyKrjP/article-0.html

http://www.tht.org.uk/myhiv/Staying-healthy/Alcohol-and-drugs/Smoking

http://www.everydayhealth.com/hiv-aids/hiv-aids-caregiving.aspx