It’s a common misconception that our clients have to run marathons or live in the gym to make the most of their Vitality policy. In fact, we reward our clients for the activities they do that make them Everyday Athletes, however they choose to get active. Making positive changes can be about doing more of the little things that keep your clients healthy, like walking to the bus stop or taking the stairs instead of the lift.

But why do we do this? Our healthy discounts and rewards aren’t just a gimmick. When your clients become fitter and healthier, their risk is reduced and they’re less likely to claim. Meaning we can turn these savings into investment for real and immediate benefits they can enjoy every day.

It’s not just for healthy and fitter clients either, being an Everyday Athlete means doing just a little bit each day. Meaning your conversations with clients no longer need to be about what could happen, now you can talk about the nice things too.

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