Five ways to keep your client happy and healthy this summer
Making sure your client has the right protection and health insurance in place is one thing. But with the sun shining and the school holidays kicking off, there are a number of ways you can make their lives better this summer – long before a claim is made.
With almost everyone watching what they spend at the moment, it’s more important than ever that clients get as much value as possible from their life and health insurance plan. Otherwise, the danger is they will cancel it.
It is vital clients understand why having cover in place right now is crucial, but another way to trigger their interest or keep them on the books is to give them something they can actually enjoy from day one.
After all, more engaged clients are not only healthier1 , they also are two thirds more likely to stay on risk2 . This means advisers can play a key role in helping them stay healthy, remain protected and save money too.
So, whether you’re discussing benefits at the point of sale or reminding them of what they already have in place, here are five ways you can help your clients get the most out of their plan this summer.
- Getting active
With the sun shining, sport on TV and warm, lighter evenings, there are plenty of reasons why clients might want to get active during the summer weeks. Most of us understand the wide-ranging health benefits of going running and working out, but actually doing so is not always easy. Often what’s needed is a nudge in the right direction. This is where incentives and rewards – such as discounted running shoes, fitness trackers and gym memberships – can be powerful, especially when it comes to changing behaviour and forming healthy habits that can be sustained over time.
- Being healthy
With access to primary care limited and wellbeing in the spotlight, clients are more likely to want to discover ways to understand their health better. Public Health England’s Better Health Campaign showed that 70% of UK adults were motivated to get healthier in 2021 due to the pandemic and eight in 10 said they had actively decided to make changes to their lifestyle 3. And what’s key to unlocking positive action? Once clients become aware of an underlying health risk through a simple health check – such as high cholesterol or blood pressure levels – they are more motivated to sort it, our member data shows 4.
- Peace of mind
Despite the many additional benefits available, the most important part of a protection and health insurance recommendation should always be the cover. Even before rewards and partners are enjoyed, and long before a claim is made, the value of having the right protection and health insurance in place should not be underestimated. With the cost-of-living crisis putting pressure on households all over the UK, clients knowing that their health and finances are protected – should the worst happen – is worth much more than the cost of their premiums alone.
- Taking a break
With life returning to relative normality following the pandemic and schools breaking up, going on holiday is in high demand. Rising cost of living however is making it harder for families to get away this summer, which is concerning considering how crucial recharging our batteries is for our health and wellbeing. Helping clients save money on hotels and spa stays through the likes of Expedia, Mr & Mrs Smith and Champneys – or even just get free tickets to the cinema so they can enjoy a night out – might mean they can take the time out that they need at this time.
- Save money
Alongside the cashback on offer to your clients if you encourage them to get active, the Vitality Programme is designed to help remove one of the main barriers many people face when it comes to making lifestyle changes – cost. This is one of the reasons why we provide a host of partners that offer discounts in a way that encourages them to get healthier. With clients likely to be questioning all their outgoings, advisers are well placed to not just retain clients, but to help them save money on things they’d rather not miss out on at this time. That way everyone wins.
