Talking about death and funerals can be… well… um… er… a little awkward.

But, as a trusted financial adviser, you appreciate that sometimes talking about awkward things now can have significant benefits for your clients further down the line.

If you look at the lifecycle of your client, which products are they likely to use? A funeral plan is not a ‘just in case’ product, it’s a definitely will need product. At some point all of us will die, an uncomfortable but unavoidable fact.

A funeral plan is not just a financial decision, it’s an emotional one. It really is about easing stress and having something in place that genuinely means one less thing to think about in one of life’s saddest and emotional times. Your clients can be assured they’ll get the funeral that they want, and it will save their family from any uncertainty over their final wishes.

Let’s start the conversation today

Golden Charter can give you all the support and tools you need to raise the topic with your clients – and help them to get all the peace of mind they need.

Peace of mind, without compromise

First and foremost, we’re owned by independent funeral directors across the UK. These are genuinely local businesses, with roots in the community and a reputation for service and support. This means your clients and their families receive local, personal service when it matters most.

We believe our plans also offer value for money and choice and a safe, simple way for your clients to beat the rising funeral costs.* But importantly, they are priced to provide the certainty that your clients will receive the funeral they want, carried out with no compromise on service and quality. By taking care of the funeral director’s services included in their plan at today’s prices, they can help to avoid stress and uncertainty for their loved ones in the future at what is likely to be a difficult time.

One of the UK’s leading funeral plan providers**

As a trusted adviser, you support your clients and help their plans take root. You can help your clients to freeze the cost of the funeral directors services, included in their plan at today’s prices.  Golden Charter works with over 3,000 independent funeral directors, giving your clients a wide choice of local funeral directors.

Download our intermediary brochure

  • Our Plans – find out more about our funeral plans
  • Our Support – find out more about the support we give you as an intermediary
  • Our Funeral Directors – find out more about our funeral director network

For further information please contact our Sales Support Team on 0800 090 2345


*SunLife Cost of Dying Report, 2018 **Based on recent market share of funeral plans sold. For details please see Funeral Planning Authority statistics 2018 at funeralplanningauthority.co.uk/statistics and Golden Charter Annual Report 2017/18 at goldencharter.co.uk