It’s a favourite topic of mine, given the size and the shape of the mortgage market and the reach that the club has. I think we are all agreed about the importance of whole of market advice, particularly when we come to interest only mortgages for people ages 50 – 90+.

Where I do believe we have a misalignment is around the consumer demand for these products and the difficulty they are having in sourcing this. Customers coming to the end of their term end or fixed rate are looking for re-mortgage options.

What a shock many of them are in for if they are seeking interest only and they are over the age of 50. They often feel let down and stressed and don’t understand why they can’t find lenders who want them as customers.

Our 2021 customer survey and interviews work most definitely bore this out, with one customer advising they spoke to two brokers, and it wasn’t until they undertook their own research and talked to the third broker about it, that they found LiveMore, and the solutions we have on offer.

Now we can spend money and advertise to grow our brand, but we all know what a slow burn that is and the cost contains new or smaller businesses have – it’s no different for us!

We spoke to and will continue to speak to SO many consumers who are crying out for these products and are feeling disenfranchised with the mainstream market. They don’t want Equity Release, but fear this is the only option available to them. They need YOUR help!

But here is an interesting fact:

35% of our customers are single women, who either by choice or design find themselves out there trying to find a mortgage for the next live stage and it’s not easy!

Diversity and inclusion have ever been a topic in our marketplace – here’s a chance to undertake positive action do something that could make a real difference.

We work tirelessly towards helping more people achieve their mortgage aims in later life so work with us and let’s see what we can do with the power of the network behind us!

Let us help YOU!

If you have a case you’d like to discuss then give us a call today on 0203 011 4991 and we will be happy to help – we can’t promise to lend in all cases, but we can promise that we’ll try!

Alternatively you can register with us today here or view our website www.livemorecapital.com/intermediaries.