Why is age more than a number when researching relevant life plans?

It’s important for clients who run small businesses to retain valued members of staff, especially at the moment when many are trying to keep their heads above water as the UK battles with Covid-19. Providing life cover is one way that employers can show their best staff that they matter. However, small businesses may have too few staff to establish a group life scheme, or it may be too expensive. Advisers might suggest relevant life plans as an alternative, assuming the client’s staff meet the insurers’ eligibility criteria.

In this insight, we focus on the age criteria that advisers will need to be familiar with when researching the relevant life market for their small business clients.

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