Our award winning Serious Illness Cover has been a great success since it launched in 2007, and continues to lead the way when it comes to protecting against the financial impact of a serious illness. Understanding this unique product isn’t always easy, so to help you in discussions with your clients, we’ve launched our new Simplifying Serious Illness Cover campaign.


Simplifying Serious Illness Cover

To help you build your understanding of the product, and help you in conversations with clients, we’ve created some new tools to simplify our Serious Illness Cover product:

  • Our new Conditions Covered Tool is an online, interactive tool that gives more detail on what conditions are covered by our policy.
  • Our new video explains Serious Illness Cover in a clear and concise way, how it’s different to Critical Illness Cover and the additional options available.

Find out more about our award winning Serious Illness Cover.