The protection market is generally focused on providing protection up until the point of retirement, yet the average life expectancy in the UK is 79 years increasing to 83 years for women1. Not only that, there’s also large disparities in the amount that men and women might expect to pay for their care in later life.

VitalityLife’s new cost of care infographic highlights not only the need for care in the UK but also the potential costs of care in later life.

VitalityLife have recently launched Dementia and FrailCare Cover a unique feature to their Serious Illness Cover that could help clients better prepare for the possibility of dementia and frailty. Helping to provide comfort, dignity and security everyone would hope for when faced with such conditions.

Find out more about Dementia and FrailCare Cover by visiting the Vitality adviser webpage or speak to your Business Consultant/National Account Manager today.




  1. Mintel, Planning for long-term care UK, September 2017