The health insurer most commended by consultants

Although WPA may not be the most well-known brand in the insurance market, we are a specialist health insurer with origins tracing back to 1901.

Populus, a member of the British Polling Council and a leading market research company, recently conducted a survey of consultants in private practice. This wholly independent survey returned some fabulous results for WPA:

  • 62% (two-thirds) of consultants surveyed would commend WPA, more than double Aviva, BUPA and Vitality and triple Axa.
  • Two out of three consultants state that WPA allows them to exercise clinical judgement and freedom, the highest proportion of all insurer.
  • More than a third of consultants rank WPA as having the best comprehension of clinical matters, double BUPA’s score.
  • WPA is rated by consultants as the most approachable and responsive insurer, as well as the easiest to deal with.

For more details please visit WPA’s website, or for full details of the survey visit the Populus website.


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WPA have an online intermediary portal that you can access to produce quotations, view commission statements, view your clients renewal terms and more. iZone can be accessed by visiting https://online.wpa.org.uk/logon.aspx

If you require any further information or support accessing or using the portal please contact us on 0800 298 9588.

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