The dynamics of life have changed significantly in the last 20 years. Individuals’ lives no longer step sensibly along the traditional timeline in which babies come after house purchases and marriages last forever. And quite frankly, protection hasn’t really caught up. Until now.

Being a new entrant to the market has given us a unique opportunity. It has allowed us to look at protection and challenge some traditional proposition design.

Take dual life as an example. There is a case to argue that you can only truly future-proof a policy if you’re considering each element of cover as separate. This rationale was fundamental to our decision to offer only dual life policies, not joint life first death.

It’s important to us that we give you the tools you need to feel confident your clients are appropriately protected, now and for the future.

Discover more at www.adviser.guardian1821.co.uk/why-us/