At the end of 2019, Vitality presented a number of enhancements to their product offering as well as enriching the Vitality Programme further to enable members to unlock even more value through their shared-value insurance model.

What’s new?

Launch 2019 welcomed a number of enhancements to VitalityLife’s market-leading Serious Illness Cover, which now pays out on all conditions covered in the market¹. They also introduced Dementia and FrailCare Cover Plus which can be selected at an additional fee as part of their enhanced Later Life Options.

Vitality recognise navigating the care system can be a challenge, so have partnered with SuperCarers to give all their members and their immediate family  access to care advice and booking services for no extra cost, along with a discount on care fees.

To ensure they offer the most comprehensive, flexible and inclusive products in the market, VitalityLife have launched a new benefit specifically for business protection, and enhanced features on their Business Protection and Relevant Life Plans.

Finally, Vitality are further expanding the Vitality Programme with a suite of new best-of-breed partners, including, Waitrose, Virgin Atlantic, Caffè Nero and the Vitality American Express® Credit Card.

Visit the Launch 2019 webpage to find out more or contact your National Account Manager.