At Aviva, we’re dedicated to helping you provide your clients with cover that protects them when they need it most. Sometimes that means highlighting the protection needs they might not have thought about themselves.
Our research has found that parents are more likely to insure their physical possessions than their health or income, with perceived affordability found to be the most common barrier.
Almost 1 in 4 families have nothing saved
Income Protection
Our protecting our families report (March 2017) reveals that 19% of families, who lost income due to ill health had to downsize, move in with family or rent-some even became homeless. Income protection may have helped them to stay in their homes.
Critical Illness
This report shows that 76% of parents have no plan for dealing with reduced income for health reasons, which means they may struggle with the additional expenses a serious illness can bring.
Life Insurance
68% of parents have no plan in place for dealing with the impact of their death or the death of their partner – another key insight revealed by our report. Now could be the time to help them protect their family.
Source: Protecting our Families Report, March 2017. Based on families with dependent children
